awkward as fuck

When a moment becomes overly embarrassing, discomforting or inconvenient for all involved in the moment, except for the person being awkward, as they are unaware of their loserness qualities. When this moment occurs, in particular in Perth at Uni Games, you are entitled to say the phrase "Awkward. As. Fuck. " You are also allowed to abbreviate this to AAF, so the perpetrator does not know you are referring to them as the person being Awkward as fuck.